As a business owner, you know how important it is to have effective signage to attract customers and promote your brand. However, creating effective signage can be a daunting task, especially for beginners. In this article, we will outline some of the do’s and don’ts of business signage in Brisbane to help you create effective signage that drives business. Branding guide to do or don’t.

  1. Do:

    Keep it Simple Effective signage is all about simplicity. Keep your message short and sweet, and avoid cluttering your signage with too much information. Your signage should be easy to read and understand at a glance.
  2. Don’t use too many fonts:

    Use Too Many Fonts Using too many fonts can make your signage look cluttered and unprofessional. Stick to one or two easy-to-read fonts that are consistent with your brand identity. 3.
  3. Do Contrasting Colours:

    Use Contrasting Colours Contrasting colours can help your signage stand out and grab people’s attention. Choose colours that are easy on the eyes and that contrast with the background to make your signage more visible.
  4. Don’t use too many colours:

    Use Too Many Colours Using too many colours can make your signage look busy and confusing. Stick to one or two colours that are consistent with your brand identity. 5.
  5. Do the right dimension:

    Choose the Right Size Your signage should be large enough to be visible from a distance. Especially if your business is located on a busy street or in an area with a lot of foot traffic.
  6. Don’t use to little signs:

    Choose a size that’s too small can make your signage difficult to read and reduce its effectiveness at attracting customers.
  7. Do quality materials:

    Use High-Quality Materials Your signage will be exposed to the elements, so it’s important to choose materials that are durable and weather-resistant. This will ensure that your signage looks great for years to come and doesn’t require frequent maintenance.
  8. Don’t use cheap materials:

    Skimp on Quality Choosing low-quality materials may save you money in the short-term, but it can ultimately reduce the effectiveness of your signage. You make your business look unprofessional.

In conclusion, in branding guide to do or don’t effective signage is a critical component of any successful business. By following these do’s and don’ts, you can create signage that is effective at attracting customers, promoting your brand, and driving business. Remember to work with a professional signage company to ensure that your signage is of the highest quality and designed to meet your specific needs.

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Zsolt Andorko